UTM Link Generator

UTM parameters are tags added to the end of a link so your analytics tool can tell where visits came from. Enter the page address and the campaign details to get a correctly encoded link. Existing parameters and the part after # are kept. Nothing is sent to a server.

Free
No sign-up
Runs in your browser
Nothing uploaded

Page address (required)

Campaign source (required)

Where the visitor comes from: a site, a newsletter, a platform.

Campaign medium (required)

The kind of channel: email, social, cpc, banner.

Campaign name

Campaign term

Usually the paid search keyword.

Campaign content

Tells apart links or ads that point to the same page.

Campaign ID

Make all values lowercase

Reports treat “Email” and “email” as different sources, so one case keeps them together.

Use underscores instead of spaces

Enter the page address and the campaign details to build the link.

How to use it

Enter the page address
Paste the full address of the page you are linking to.
Fill in the campaign details
Source and medium are required. A campaign name is strongly recommended. Term, content and ID are optional.
Copy the link
Copy the finished link and use it in your email, advert or post. Keep names consistent so reports group correctly.

Example: a newsletter link

For https://example.com/sale with source “newsletter”, medium “email” and campaign “spring_sale”, the link becomes https://example.com/sale?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale.

The parameters

These are the standard UTM parameters recognised by most analytics tools.

UTM parameters
Parameter	Use	Example
utm_source	Where the visitor came from (required)	newsletter
utm_medium	The type of channel (required)	email
utm_campaign	The campaign name	spring_sale
utm_term	Paid search keyword	running shoes
utm_content	Tells similar links apart	header_button
utm_id	A campaign ID	abc123

Limits and limitations

UTM tags only work where the visit is measured by an analytics tool that reads them. Nothing is tracked by this tool.
Do not use UTM tags on links between pages of your own site, because they can start a new session and overwrite where the visitor originally came from.
Names are case sensitive in reports. The lowercase option helps keep “Email” and “email” together.
Links that carry tags are longer. Some systems cut links over about 2,000 characters.

Frequently asked questions

Is my link stored or sent anywhere?

No. Your link is processed by JavaScript running in your browser and is not sent to a server. The page itself still loads from a web server like any website. This site can load advertising or analytics scripts, but only after you accept them in the cookie notice. They are separate from the tools, which never pass the files or text you work with to them.

What are UTM parameters?

They are labels added after a question mark in a link. Analytics tools read them to attribute the visit to a source, medium and campaign.

What happens to parameters already on my link?

They are kept. If the link already has utm_ parameters, those are replaced by the values you enter, and the tool tells you so.

Should I use spaces in values?

Avoid them. Spaces become %20 in the link, which is hard to read. Use underscores or hyphens, and keep one style.

UTM Link Generator

Build a campaign link

How to use it

Enter the page address

Fill in the campaign details

Copy the link